Appliances
Categorization guide for the Appliances class — major appliances, small kitchen appliances, and home care appliances.
This guide covers the Appliances class. Every product in this class is assigned three levels: Class (always APPLIANCES), Category, and Subcategory. Use this guide to determine the correct assignment.
Categories at a Glance
Major Appliances
Refrigerators, cooking appliances, dishwashers, washers, and dryers
Small Kitchen Appliances
Coffee makers, blenders, air fryers, microwaves, and countertop cookers
Home Care Appliances
Vacuums, irons, fans, air purifiers, heaters, and air conditioners
Appliances Corporate Promotion
Brand or retailer-level promotions not tied to a specific product
Major Appliances
Large, freestanding or built-in appliances used in the kitchen or laundry room.
Small Kitchen Appliances
Countertop or portable appliances used for food and beverage preparation.
Home Care Appliances
Appliances for cleaning, fabric care, air quality, temperature control, and other household maintenance.
Appliances Corporate Promotion
Use this category when the advertisement promotes an appliance brand or retailer broadly without focusing on a specific product type or category.
Note: Only use this category when no specific product can be identified as the primary subject of the advertisement. If a specific appliance type is featured, use that product's category instead.
Quick Reference
| Category | Subcategory |
|---|---|
| Major Appliances | Refrigerators |
| Major Appliances | Freezers |
| Major Appliances | Bar Fridges & Coolers & Wine Cellars |
| Major Appliances | Ranges & Stoves |
| Major Appliances | Cooktops |
| Major Appliances | Wall Ovens |
| Major Appliances | Dishwashers |
| Major Appliances | Washers |
| Major Appliances | Dryers |
| Major Appliances | Washer & Dryer Combos |
| Small Kitchen Appliances | Coffee Makers & Drip Systems |
| Small Kitchen Appliances | Espresso Machines |
| Small Kitchen Appliances | Coffee Grinders |
| Small Kitchen Appliances | Kettles |
| Small Kitchen Appliances | Blenders & Juicers |
| Small Kitchen Appliances | Food Processors |
| Small Kitchen Appliances | Mixers & Stand Mixers |
| Small Kitchen Appliances | Meat Grinders & Slicers |
| Small Kitchen Appliances | Food Dehydrators & Sealers |
| Small Kitchen Appliances | Air Fryers & Multicookers |
| Small Kitchen Appliances | Microwaves |
| Small Kitchen Appliances | Toasters & Toaster Ovens |
| Small Kitchen Appliances | Indoor Grills & Sandwich Makers |
| Small Kitchen Appliances | Rice Cookers & Pressure Cookers |
| Small Kitchen Appliances | Deep Fryers |
| Small Kitchen Appliances | Waffle Makers & Specialty Cookers |
| Small Kitchen Appliances | Bread Makers |
| Small Kitchen Appliances | Water Filtration & Dispensers |
| Small Kitchen Appliances | Can Openers & Small Accessories |
| Home Care Appliances | Vacuums |
| Home Care Appliances | Robot Vacuums |
| Home Care Appliances | Steam Mops & Cleaners |
| Home Care Appliances | Carpet Cleaners |
| Home Care Appliances | Irons |
| Home Care Appliances | Garment Steamers |
| Home Care Appliances | Fans |
| Home Care Appliances | Air Purifiers |
| Home Care Appliances | Humidifiers & Dehumidifiers |
| Home Care Appliances | Space Heaters |
| Home Care Appliances | Portable & Window Air Conditioners |
| Home Care Appliances | Water Heaters |
| Home Care Appliances | Sewing Machines |
| Home Care Appliances | Power Cleaners & Pressure Washers |
| Appliances Corporate Promotion | Appliances Corporate Promotion |