Apparel, Accessories & Jewelry
Categorization guide for the Apparel, Accessories & Jewelry class
This guide covers the Apparel, Accessories & Jewelry class. Every advertisement in this class is assigned three levels: Class (always APPAREL, ACCESSORIES, JEWELRY), Category, and Subcategory. Use this guide to determine the correct assignment.
How to Categorize
Follow this three-step process for every product:
- Class — always
Apparel, Accessories, Jewelryfor every product in this department. - Category — the broad product type: Women's Clothing, Men's Clothing, Children's Clothing, Babies' Clothing, Unisex Clothing, Footwear, Accessories, or Jewelry & Watches.
- Subcategory — the specific product type. For clothing, identify the garment type (e.g. Tops, Boots, Bags & Wallets). For footwear and accessories, identify the product type and note the gender or age segment within the description.
Categories at a Glance
Women's Clothing
Tops, bottoms, outerwear, activewear, and all garments for adult women
Men's Clothing
Tops, bottoms, outerwear, activewear, and all garments for adult men
Children's Clothing
All garments for children ages 2–14, all genders
Babies' Clothing
All garments for infants and toddlers ages 0–24 months
Unisex Clothing
Garments explicitly designed and sized to fit all adult genders
Footwear
Athletic, casual, dress, boots, sandals, slippers, and safety footwear
Accessories
Bags, belts, scarves, hats, gloves, sunglasses, and more
Jewelry & Watches
Earrings, necklaces, bracelets, rings, watches, and storage
Luggage & Travel Bags
Suitcases, travel duffels, backpacks, and travel accessories
Apparel Corporate Promotion
Brand or retailer-level promotions not tied to a specific product
Women's Clothing
Covers all garments worn on the body by adult women (18+). Select the subcategory that matches the garment type.
Men's Clothing
Covers all garments worn on the body by adult men (18+). Select the subcategory that matches the garment type.
Children's Clothing
Covers all garments for children of all genders aged approximately 2–14. This category combines what were previously separate Girls' and Boys' clothing categories.
Babies' Clothing
Covers garments for infants and toddlers aged 0–24 months. Products use baby sizing (0-3M, 6M, 12M, 18M, 2T). Use the Apparel class for baby clothing — not the Baby Care class.
Unisex Clothing
Covers garments explicitly designed and sized to fit all adult genders. Use this category only when the product is marketed as unisex — if a garment targets a specific gender, use Women's Clothing or Men's Clothing instead.
Footwear
Covers all shoes, boots, sandals, slippers, and related products. Identify the gender or age segment first, then determine the subcategory based on the shoe's primary purpose and style.
Accessories
Covers wearable items that complement clothing but are not garments or footwear. Identify the gender or age segment first, then choose the subcategory by the type of accessory.
Luggage & Travel Bags
Use this category when the advertisement promotes bags or cases designed for travel and carrying personal belongings on trips.
Jewelry & Watches
Covers all jewelry pieces, timepieces, and storage products. Assign the gender or age segment first (Women's, Men's, Children's, or Unisex), then choose the subcategory by type.
Apparel Corporate Promotion
Use this category when the advertisement promotes an apparel brand or retailer broadly without focusing on a specific product type or category.
Note: Only use this category when no specific product can be identified as the primary subject of the ad. If the ad shows a mix of products in a seasonal campaign but one product type clearly dominates, use that product's category instead.
Quick Reference
| Category | Subcategory | Use when... |
|---|---|---|
| Women's Clothing | Tops | Ad promotes tops, blouses, or shirts for women |
| Women's Clothing | Bottoms & Denim | Ad promotes pants, shorts, jeans, or denim for women |
| Women's Clothing | Dresses & Skirts | Ad promotes dresses or skirts for women |
| Women's Clothing | Outerwear | Ad promotes coats or jackets for women |
| Women's Clothing | Activewear | Ad promotes athletic or gym clothing for women |
| Women's Clothing | Swimwear | Ad promotes swimwear for women |
| Women's Clothing | Sleepwear & Robes | Ad promotes pyjamas or robes for women |
| Women's Clothing | Underwear & Intimates | Ad promotes bras, underwear, or lingerie for women |
| Women's Clothing | Socks & Hosiery | Ad promotes socks, tights, or hosiery for women |
| Women's Clothing | Maternity | Ad promotes maternity clothing |
| Women's Clothing | Uniforms & Scrubs | Ad promotes scrubs or uniforms for women |
| Men's Clothing | Tops | Ad promotes tops or shirts for men |
| Men's Clothing | Bottoms & Denim | Ad promotes pants, shorts, jeans, or denim for men |
| Men's Clothing | Outerwear | Ad promotes coats or jackets for men |
| Men's Clothing | Activewear | Ad promotes athletic clothing for men |
| Men's Clothing | Swimwear | Ad promotes swimwear for men |
| Men's Clothing | Sleepwear & Robes | Ad promotes pyjamas or robes for men |
| Men's Clothing | Underwear & Socks | Ad promotes underwear or socks for men |
| Men's Clothing | Dresswear | Ad promotes suits or formal attire for men |
| Men's Clothing | Workwear | Ad promotes trade workwear for men |
| Children's Clothing | Tops | Ad promotes tops or shirts for children (ages 2–14) |
| Children's Clothing | Bottoms & Denim | Ad promotes pants, shorts, jeans, or denim for children |
| Children's Clothing | Dresses & Skirts | Ad promotes dresses or skirts for children |
| Children's Clothing | Outerwear | Ad promotes coats or jackets for children |
| Children's Clothing | Activewear | Ad promotes athletic clothing for children |
| Children's Clothing | Swimwear | Ad promotes swimwear for children |
| Children's Clothing | Sleepwear & Robes | Ad promotes pyjamas or robes for children |
| Children's Clothing | Underwear & Socks | Ad promotes underwear or socks for children |
| Babies' Clothing | Tops & Bodysuits | Ad promotes onesies or tops for babies |
| Babies' Clothing | Bottoms | Ad promotes pants or shorts for babies |
| Babies' Clothing | Outerwear | Ad promotes snowsuits or jackets for babies |
| Babies' Clothing | Sleepwear | Ad promotes sleep sacks or footed pyjamas for babies |
| Babies' Clothing | Sets | Ad promotes multi-piece clothing sets for babies |
| Babies' Clothing | Special Occasions | Ad promotes christening or holiday outfits for babies |
| Babies' Clothing | Bibs | Ad promotes feeding or drool bibs for babies |
| Unisex Clothing | Tops | Ad promotes gender-neutral tops for adults |
| Unisex Clothing | Bottoms | Ad promotes gender-neutral bottoms for adults |
| Unisex Clothing | Activewear | Ad promotes gender-neutral athletic clothing |
| Unisex Clothing | Jerseys & Team Apparel | Ad promotes fan jerseys or licensed team apparel |
| Footwear | Athletic Shoes | Ad promotes running or sport shoes |
| Footwear | Casual Shoes | Ad promotes everyday sneakers or shoes |
| Footwear | Dress Shoes | Ad promotes formal shoes or heels |
| Footwear | Boots | Ad promotes boots of any style |
| Footwear | Sandals | Ad promotes sandals or flip-flops |
| Footwear | Slippers | Ad promotes slippers or house shoes |
| Footwear | Work & Safety Footwear | Ad promotes steel-toe or safety footwear |
| Footwear | Insoles & Footwear Accessories | Ad promotes insoles, shoe care, or footwear accessories |
| Accessories | Bags & Wallets | Ad promotes handbags, backpacks, totes, or wallets |
| Accessories | Belts | Ad promotes belts or suspenders |
| Accessories | Scarves & Wraps | Ad promotes scarves, shawls, or wraps |
| Accessories | Hats & Headwear | Ad promotes hats, beanies, or headwear |
| Accessories | Gloves | Ad promotes gloves or mittens |
| Accessories | Sunglasses | Ad promotes sunglasses or fashion eyewear |
| Accessories | Umbrellas | Ad promotes umbrellas |
| Luggage & Travel Bags | Carry-Ons & Suitcases | Ad promotes rolling suitcases or luggage sets |
| Luggage & Travel Bags | Travel Duffels & Garment Bags | Ad promotes travel duffels or garment carriers |
| Luggage & Travel Bags | Backpacks & Daypacks | Ad promotes travel or hiking backpacks |
| Luggage & Travel Bags | Travel Accessories | Ad promotes packing cubes, luggage tags, or travel organizers |
| Jewelry & Watches | Earrings | Ad promotes earrings |
| Jewelry & Watches | Necklaces & Pendants | Ad promotes necklaces, pendants, or chains |
| Jewelry & Watches | Bracelets | Ad promotes bracelets or bangles |
| Jewelry & Watches | Rings | Ad promotes rings |
| Jewelry & Watches | Watches | Ad promotes watches or timepieces |
| Jewelry & Watches | Jewelry Boxes & Storage | Ad promotes jewelry boxes or storage organizers |
| Apparel Corporate Promotion | Apparel Corporate Promotion | Ad promotes an apparel brand or retailer broadly |