Adease Media Research
Categories

Apparel, Accessories & Jewelry

Categorization guide for the Apparel, Accessories & Jewelry class

This guide covers the Apparel, Accessories & Jewelry class. Every advertisement in this class is assigned three levels: Class (always APPAREL, ACCESSORIES, JEWELRY), Category, and Subcategory. Use this guide to determine the correct assignment.

How to Categorize

Follow this three-step process for every product:

  1. Class — always Apparel, Accessories, Jewelry for every product in this department.
  2. Category — the broad product type: Women's Clothing, Men's Clothing, Children's Clothing, Babies' Clothing, Unisex Clothing, Footwear, Accessories, or Jewelry & Watches.
  3. Subcategory — the specific product type. For clothing, identify the garment type (e.g. Tops, Boots, Bags & Wallets). For footwear and accessories, identify the product type and note the gender or age segment within the description.

Categories at a Glance


Women's Clothing

Covers all garments worn on the body by adult women (18+). Select the subcategory that matches the garment type.


Men's Clothing

Covers all garments worn on the body by adult men (18+). Select the subcategory that matches the garment type.


Children's Clothing

Covers all garments for children of all genders aged approximately 2–14. This category combines what were previously separate Girls' and Boys' clothing categories.


Babies' Clothing

Covers garments for infants and toddlers aged 0–24 months. Products use baby sizing (0-3M, 6M, 12M, 18M, 2T). Use the Apparel class for baby clothing — not the Baby Care class.


Unisex Clothing

Covers garments explicitly designed and sized to fit all adult genders. Use this category only when the product is marketed as unisex — if a garment targets a specific gender, use Women's Clothing or Men's Clothing instead.


Footwear

Covers all shoes, boots, sandals, slippers, and related products. Identify the gender or age segment first, then determine the subcategory based on the shoe's primary purpose and style.


Accessories

Covers wearable items that complement clothing but are not garments or footwear. Identify the gender or age segment first, then choose the subcategory by the type of accessory.


Luggage & Travel Bags

Use this category when the advertisement promotes bags or cases designed for travel and carrying personal belongings on trips.


Jewelry & Watches

Covers all jewelry pieces, timepieces, and storage products. Assign the gender or age segment first (Women's, Men's, Children's, or Unisex), then choose the subcategory by type.


Apparel Corporate Promotion

Use this category when the advertisement promotes an apparel brand or retailer broadly without focusing on a specific product type or category.

Note: Only use this category when no specific product can be identified as the primary subject of the ad. If the ad shows a mix of products in a seasonal campaign but one product type clearly dominates, use that product's category instead.


Quick Reference

CategorySubcategoryUse when...
Women's ClothingTopsAd promotes tops, blouses, or shirts for women
Women's ClothingBottoms & DenimAd promotes pants, shorts, jeans, or denim for women
Women's ClothingDresses & SkirtsAd promotes dresses or skirts for women
Women's ClothingOuterwearAd promotes coats or jackets for women
Women's ClothingActivewearAd promotes athletic or gym clothing for women
Women's ClothingSwimwearAd promotes swimwear for women
Women's ClothingSleepwear & RobesAd promotes pyjamas or robes for women
Women's ClothingUnderwear & IntimatesAd promotes bras, underwear, or lingerie for women
Women's ClothingSocks & HosieryAd promotes socks, tights, or hosiery for women
Women's ClothingMaternityAd promotes maternity clothing
Women's ClothingUniforms & ScrubsAd promotes scrubs or uniforms for women
Men's ClothingTopsAd promotes tops or shirts for men
Men's ClothingBottoms & DenimAd promotes pants, shorts, jeans, or denim for men
Men's ClothingOuterwearAd promotes coats or jackets for men
Men's ClothingActivewearAd promotes athletic clothing for men
Men's ClothingSwimwearAd promotes swimwear for men
Men's ClothingSleepwear & RobesAd promotes pyjamas or robes for men
Men's ClothingUnderwear & SocksAd promotes underwear or socks for men
Men's ClothingDresswearAd promotes suits or formal attire for men
Men's ClothingWorkwearAd promotes trade workwear for men
Children's ClothingTopsAd promotes tops or shirts for children (ages 2–14)
Children's ClothingBottoms & DenimAd promotes pants, shorts, jeans, or denim for children
Children's ClothingDresses & SkirtsAd promotes dresses or skirts for children
Children's ClothingOuterwearAd promotes coats or jackets for children
Children's ClothingActivewearAd promotes athletic clothing for children
Children's ClothingSwimwearAd promotes swimwear for children
Children's ClothingSleepwear & RobesAd promotes pyjamas or robes for children
Children's ClothingUnderwear & SocksAd promotes underwear or socks for children
Babies' ClothingTops & BodysuitsAd promotes onesies or tops for babies
Babies' ClothingBottomsAd promotes pants or shorts for babies
Babies' ClothingOuterwearAd promotes snowsuits or jackets for babies
Babies' ClothingSleepwearAd promotes sleep sacks or footed pyjamas for babies
Babies' ClothingSetsAd promotes multi-piece clothing sets for babies
Babies' ClothingSpecial OccasionsAd promotes christening or holiday outfits for babies
Babies' ClothingBibsAd promotes feeding or drool bibs for babies
Unisex ClothingTopsAd promotes gender-neutral tops for adults
Unisex ClothingBottomsAd promotes gender-neutral bottoms for adults
Unisex ClothingActivewearAd promotes gender-neutral athletic clothing
Unisex ClothingJerseys & Team ApparelAd promotes fan jerseys or licensed team apparel
FootwearAthletic ShoesAd promotes running or sport shoes
FootwearCasual ShoesAd promotes everyday sneakers or shoes
FootwearDress ShoesAd promotes formal shoes or heels
FootwearBootsAd promotes boots of any style
FootwearSandalsAd promotes sandals or flip-flops
FootwearSlippersAd promotes slippers or house shoes
FootwearWork & Safety FootwearAd promotes steel-toe or safety footwear
FootwearInsoles & Footwear AccessoriesAd promotes insoles, shoe care, or footwear accessories
AccessoriesBags & WalletsAd promotes handbags, backpacks, totes, or wallets
AccessoriesBeltsAd promotes belts or suspenders
AccessoriesScarves & WrapsAd promotes scarves, shawls, or wraps
AccessoriesHats & HeadwearAd promotes hats, beanies, or headwear
AccessoriesGlovesAd promotes gloves or mittens
AccessoriesSunglassesAd promotes sunglasses or fashion eyewear
AccessoriesUmbrellasAd promotes umbrellas
Luggage & Travel BagsCarry-Ons & SuitcasesAd promotes rolling suitcases or luggage sets
Luggage & Travel BagsTravel Duffels & Garment BagsAd promotes travel duffels or garment carriers
Luggage & Travel BagsBackpacks & DaypacksAd promotes travel or hiking backpacks
Luggage & Travel BagsTravel AccessoriesAd promotes packing cubes, luggage tags, or travel organizers
Jewelry & WatchesEarringsAd promotes earrings
Jewelry & WatchesNecklaces & PendantsAd promotes necklaces, pendants, or chains
Jewelry & WatchesBraceletsAd promotes bracelets or bangles
Jewelry & WatchesRingsAd promotes rings
Jewelry & WatchesWatchesAd promotes watches or timepieces
Jewelry & WatchesJewelry Boxes & StorageAd promotes jewelry boxes or storage organizers
Apparel Corporate PromotionApparel Corporate PromotionAd promotes an apparel brand or retailer broadly

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