Themes
The full list of seasonal, holiday, and event-based themes that can be assigned to ads during classification.
Themes
Themes apply to Canadian stations only (radio and TV). They are assigned to ads during classification when the content references a specific holiday, season, or major event, and are selected from the Themes drop-down in AEMM. Themes power the Theme / Event report in the client-facing dashboard.
Apply a theme only when the ad explicitly references the event or holiday — do not apply themes based on general seasonal tone alone.
Theme Reference
| Theme |
|---|
| Back to School |
| Black Friday |
| Christmas |
| Columbus Day |
| Cyber Monday |
| Earth Day |
| Easter |
| Father's Day |
| Good Friday |
| Halloween |
| Hanukkah |
| Holiday: Thanksgiving |
| Kwanzaa |
| Labor Day |
| March Break |
| Martin Luther King Jr. Day |
| Memorial Day |
| Mother's Day |
| New Years |
| Olympics |
| Presidents' Day |
| Ramadan |
| Remembrance Day |
| St. Patrick's Day |
| Super Bowl |
| Valentine's Day |
| Veterans Day |
| Winter Holiday |
| World Cup |
| 4th of July |