Client Reports

Client Reports

Adease offers three categories of reports, each serving a distinct purpose: competitive intelligence, creative monitoring, and delivery verification. The sections below describe each report type, what it shows, and when to use it.

---

Competitive Data Reports

These reports help sales teams identify new, returning, and growing advertisers across radio and television — useful for prospecting and opportunity discovery.

Newly Active This Period

Identifies advertisers that are active in the selected date range but were inactive during the immediately preceding comparable period.

Use this report when looking for advertisers who may be re-evaluating media partners, when prospecting brands that have recently restarted advertising activity, or when timing outreach around renewed campaign launches. The report surfaces re-entered budgets and campaign restarts, and helps spot changes in competitive momentum.

New Advertiser

Shows advertisers that are completely new to the radio and/or television landscape and were added to the Adease database during the selected date range.

Use this report when targeting first-time radio or TV advertisers, when identifying brands that may need guidance on media strategy, or when building prospect lists focused on net-new market entrants. The report highlights new brands, product launches, and companies investing in broadcast for the first time.

Share of Voice

Provides a complete view of advertising activity based on selected criteria including company, brand, product, class, category, and subcategory. Activity can be trended by hour, day, week, or month.

Use this report when prioritizing prospects that are increasing spend or activity, when identifying competitors gaining share in specific markets or stations, or when preparing outreach that references competitive pressure. Use the grouping options in the sidebar (for example, grouping by media) to identify where advertisers are concentrating their buys — this helps focus outreach where competitors are actively winning business.

Theme / Event

Identifies ads that reference specific themes or events mentioned within the creative, based on Adease's standardized list of Canadian holidays and major events.

Use this report when prospecting around upcoming holidays or events, when identifying advertisers that rely on seasonal campaigns, or when timing outreach ahead of known promotional periods.

Top 10

Displays the top 10 advertisers, spots, and categories by activity. Can be viewed by individual markets or nationally.

Use this report when identifying high-value, high-volume prospects, when preparing market overviews for sales discussions, or when validating which advertisers are most active in a territory.

Co-Op Advertising

Shows implicit product data — any product featured within a retail advertisement, classified on both a visual and audible basis. Implicit products are allocated according to the brand and product featured in the ad, regardless of whether they are the main focus. Sizes are not itemized (e.g., Twin, Queen, and King mattress variants are not broken out separately). When an ad references a general category without naming a specific brand (e.g., "20% off all mattresses"), the implicit product is categorized generically and the brand is recorded as Brand Non-Specified.

To access, open the Competitive Data menu on the dashboard and select Co-Op Advertising as the report type.

When setting up the report, data can be viewed at one of the following levels: Company, Brand, Product, Category, or Subcategory.

• Company — the parent company of the retailer.
• Brand — the global brand featured in the advertisement. For implicit products, this is typically a general term (e.g., Beautyrest).
• Product — the specific store or product name (e.g., Beautyrest Black Ceremony Mattress). For retailers, Brand and Product levels are often similar (e.g., Brand: Sleep Country Inc., Product: Sleep Country Canada).

The left sidebar provides options to customize the report view:

• Value — choose between Insertions or Estimated Spend (default: Insertions). One or both may be selected.
• Display Format — choose between # (absolute number) or % (percentage share). One or both may be selected.
• Group By — choose between Advertiser or Co-op Brands (default: Advertiser).
  • In Advertiser view, retailers appear at the first level. Expanding a retailer reveals its associated implicit products; clicking a product opens the Creative view.
  • In Co-op Brands view, implicit products appear at the first level. Expanding a product reveals its associated retailers, with the Creative view accessible at the third level.

---

Creative Services Reports

These reports help sales teams understand creative activity, refresh cycles, and messaging changes in the market.

New Creatives

Displays creatives whose first air date falls within the selected date range.

Use this report when prospecting advertisers launching new campaigns, when timing outreach immediately after creative rollouts, or when identifying brands actively investing in new messaging. New creatives signal fresh budget allocation.

Active Creatives

Displays both new and existing creatives that had activity within the selected date range, showing all messaging currently in market.

Use this report when identifying consistently active advertisers, when targeting brands with ongoing media commitments, or when prioritizing prospects with steady ad activity.

---

Adverify Reports

These reports provide detailed delivery insights that support verification, validation, and deeper sales conversations.

Media Schedule

Displays advertising activity line-by-line for each occurrence. Columns are customizable for deeper analysis.

Use this report when validating advertiser activity before outreach, when preparing detailed data-driven sales conversations, or when confirming exact station, time, or market presence.

Share Report

Summarizes activity based on media delivery, with grouping options available in the sidebar. Breaks down activity by station and supports share analysis across media outlets.

Use this report when identifying where advertisers are allocating their buys, when targeting prospects tied to specific stations or markets, or when tailoring outreach to media-specific opportunities.

Ad Length Report

Breaks down advertising activity by standard ad lengths (10, 15, 30, and 60 seconds). Reveals advertiser investment by spot length and helps infer pricing and budget strategy.

Use this report when qualifying prospects based on spend intensity, when identifying advertisers investing in premium placements, or when tailoring proposals around ad length strategy.